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Introduction

MIPTV 개요 안내 표로 첫 번째 행은 기간을, 두 번째 행은 장소를, 세 번째 행은 주관을, 네 번째 행은 구성을, 다섯 번째 행은 2012년 규모를, 여섯 번째 행은 특징을 표시합니다.
Title MIPTV (Marche International des
Programmes de Television 2013)
MIPTV 개요 이미지
Date In April every year
Venue Palais des festival, Cannes, France
Managed by Reed Midem
Key Programs International Broadcasting Content
Exhibition and Conferences
Participants
in 2012
3,774 buyers representing 3,917
companies in 102 countries
Key features Celebrating its 50th anniversary in 2013,
it is the world‘s largest content market
participated by over 12,000 content
buyers and production specialists with
a combined sales of over 500 million
euros every year.
MIPTV Program
MIPTV Program table
Number Title Key features
MIPFORMATS Apr. 6(SAT)~APR. 7(SUN) Palais des Festivals
  • Open market where contents formats concocted newly
    by broadcasting stations worldwide are being traded.
MIPDOC Apr. 6(SAT)~Apr. 7(SUN) Martinez Hotel
  • Dedicated market for documentary content including screenings
    and conferences
MIPCUBE Apr. 8(MON)~Apr. 11(THU) Palais des Festivals
  • A new media forum that introduces new trends and changes
    in the industry
MIP JUNIOR Oct. 5(SAT)~Oct. 6(SUN) Palais des Festivals
  • Screening market dedicated to introducing kids programs

History and Scale of MIPTV

MIPTV 2013 Venue: front view (Palais des festival)

  • Celebrating its 50th anniversary since its inception in 1964, MIPTV has grown as the world‘s largest trade fair on broadcasting
    programs enjoying an unparalleled status among similar international markets.
  • When Bernard Chevry launched the fair first in Lyon, France in 1964, they chalked up submitted broadcasting contents and programs on
    a blackboard. Now the fair has evolved to become the world‘s largest content market as well as a role model for TV content industry.
  • The fair has grown at a breakneck speed with diverse participants hailing from over 100 countries by 1979. The fair moved its venue to Cannes
    in 1983 to lay the groundwork for stable growth in the future.
  • MIPTV has witnessed key stages of the development of worldwide TV industries over the course of its 50 year history.
  • The fair played a critical role in innovating the content business from expanding independent production and licensing of major production
    houses as well as commercial documentary and format, and lately to digital transformation. The fair still remains as the central force
    in the global TV market in the age of new technology.
  • Behind the launch of MIPTV lies the historical competition between Britain and France which vied for a hegemony in the creative industry
    in Europe.
  • The fair was a France‘s response to the UK’s TV content industry in which BBC played the key role in the 1920’s as a public institution.
  • The strategy saw a remarkable success as the United States, which was leading global film industry, as well as Britain was forced to market
    their content in MIPTV market which has by then grown as the world‘s largest broadcasting content market.

MIPTV 2013: Program, MIPTV 2013 Venue: Entrance

  • The fair is now considered one of the world‘s top three content
    markets along with MIPCOM, an affiliated fair held in Cannes during
    the same period (October) and NATPE(January) which is the pride
    of the US content industry.
  • Whereas NATPE is shrinking in size due to its exclusive focus on the
    US content market, MIPTV is expanding its reach further to include the
    North America, Asia and even Africa.
  • However, even the MIPTV seems to have failed to avoid the recent
    global economic contraction with slightly less number of participants

    forecast to attend the fair.
    ※ Though MIPTV organizer releases the number of participants as the
    same as before every year, there are some slight differences between
    the official numbers and overall atmosphere fair participant and visitors
    feel in the venue.

Participants for MIPTV 2013

Participating Companies : 4,263 companies from 101 countries (3,917 companies in 2012)

Participating Companies by Country

Participants for MIPTV 2013 table
Country Europe North America Asia The Middle East Africa Total
Number
of Participating
Companies
2,554 856 607 167 79 4,263
Percentage 59.9% 20.1% 14.2% 3.9% 1.9% 100%

Participating Companies/ Buyers : 1,512 participants / 3,458 buyers

Number of Participants : 11,247 (10,942 in 2012)

Participants by Preferred Genre(including overlapping participants)

Participants for MIPTV 2013 table
Criteria Kids&
Teens
Docs &
Factual
Drama
Fiction
Format Games Music Sports Publishing Additional Total
Number
of participants
864 1270 1263 908 171 343 287 109 543 5,758
Percentage 15% 22% 22% 16% 3% 6% 5% 2% 9% 100%