MIPTV (Marche International des
Programmes de Television 2013)
|Date||In April every year|
|Venue||Palais des festival, Cannes, France|
|Managed by||Reed Midem|
International Broadcasting Content
Exhibition and Conferences
3,774 buyers representing 3,917
companies in 102 countries
Celebrating its 50th anniversary in 2013,
it is the world‘s largest content market
participated by over 12,000 content
buyers and production specialists with
a combined sales of over 500 million
euros every year.
|MIPFORMATS||Apr. 6(SAT)~APR. 7(SUN) Palais des Festivals||
|MIPDOC||Apr. 6(SAT)~Apr. 7(SUN) Martinez Hotel||
|MIPCUBE||Apr. 8(MON)~Apr. 11(THU) Palais des Festivals||
|MIP JUNIOR||Oct. 5(SAT)~Oct. 6(SUN) Palais des Festivals||
History and Scale of MIPTV
Celebrating its 50th anniversary since its inception in 1964, MIPTV has grown as the world‘s largest trade fair on broadcasting
programs enjoying an unparalleled status among similar international markets.
When Bernard Chevry launched the fair first in Lyon, France in 1964, they chalked up submitted broadcasting contents and programs on
a blackboard. Now the fair has evolved to become the world‘s largest content market as well as a role model for TV content industry.
The fair has grown at a breakneck speed with diverse participants hailing from over 100 countries by 1979. The fair moved its venue to Cannes
in 1983 to lay the groundwork for stable growth in the future.
- MIPTV has witnessed key stages of the development of worldwide TV industries over the course of its 50 year history.
The fair played a critical role in innovating the content business from expanding independent production and licensing of major production
houses as well as commercial documentary and format, and lately to digital transformation. The fair still remains as the central force
in the global TV market in the age of new technology.
Behind the launch of MIPTV lies the historical competition between Britain and France which vied for a hegemony in the creative industry
- The fair was a France‘s response to the UK’s TV content industry in which BBC played the key role in the 1920’s as a public institution.
The strategy saw a remarkable success as the United States, which was leading global film industry, as well as Britain was forced to market
their content in MIPTV market which has by then grown as the world‘s largest broadcasting content market.
The fair is now considered one of the world‘s top three content
markets along with MIPCOM, an affiliated fair held in Cannes during
the same period (October) and NATPE(January) which is the pride
of the US content industry.
Whereas NATPE is shrinking in size due to its exclusive focus on the
US content market, MIPTV is expanding its reach further to include the
North America, Asia and even Africa.
However, even the MIPTV seems to have failed to avoid the recent
global economic contraction with slightly less number of participants
forecast to attend the fair.
※ Though MIPTV organizer releases the number of participants as the
same as before every year, there are some slight differences between
the official numbers and overall atmosphere fair participant and visitors
feel in the venue.
Participants for MIPTV 2013
Participating Companies : 4,263 companies from 101 countries (3,917 companies in 2012)
Participating Companies by Country
|Country||Europe||North America||Asia||The Middle East||Africa||Total|
Participating Companies/ Buyers : 1,512 participants / 3,458 buyers
Number of Participants : 11,247 (10,942 in 2012)
Participants by Preferred Genre(including overlapping participants)